One of the personal issues I have to work through is self-worth/worth. I've been conditioned to ask 'why would someone pay $5 when they can find it somewhere for free'.
This is challenging me in a good way - it simply means I need to put something together that someone will look at on the first step of the funnel and realize this is worth MUCH more.
(Just like you mentioned in the training). It's all about the value proposition.